Marketing & Media

Social Media Trends 2012

Planet Lounge Radio - social, emotional, viral, mobile Marketing

2012 is getting closer and it’s time to get out your favorite tools for predicting the future. May I suggest tasseography or Haruspex. I have collected 10 posts from us and others that help you prepare for 2012.

Trends for 2012: Social Media Intelligence. For several years now we’ve been told that at the very least we have to listen to the online conversations. You start by listening and gathering information about your brand/s, your company and your competitors. Once you have the data use that old PR skill called content analysis.

Infographic: Digital Marketing Budget Trends for 2012. The 2012 Digital Marketing Budget calculator, developed upon the fact that com-panies are currently allocating 25% of their total marketing budgets to digital marketing. You can see this stat, and others, in the infographic below or try our budget calculator out for yourself.

Social Media: 4 Trends to Watch in 2012. Senior executives and managers can not make decisions or allocate budget to something they know very little about. You are at a competitive disadvantage if you do not embrace the power of social media and understand how it applies to the enterprise. 2012 is the year companies will move from social media to social business.

The Future of Social Media: 38 Experts Share Their Predictions For 2012. With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future. Twitter, Facebook, Google+, etc. are great channels/tools for communicating and pushing out content but without a focus on fostering a sense of community, your efforts will ultimately fall flat. Below are predictions on the future of social media from 38 experts.

Pete Cashmore video about social media trends 2012. At the Mashable Media Summit Pete Cash-more presented an overview of social media trends. He covered the booming mobile industry, the relation-ship between tablet tech-nology and the current media climate, and social possibilities around TV and music.

Decoding 2012 Media & Marketing Trends. We hope to enlighten you to what Pete Cashmore(http://www.dreamgrow.com/social-media-trends-2012-pete-cashmore-video/)’s predictions mean to media, marketing, and our daily lives.

More than 1 Billion People Using Facebook. A year ago I wrote about the countries that are big enough to matter but have not been taken over by Facebook yet. Then in February 2011 just 4 months later Facebook had grown 71%. And now you can see that Facebook has grown more than 196 percent in just one year in these countries. This trend will continue in 2012.

Social Gaming Trends 2012. As Social gaming is predicted to become a billion-dollar industry this year, let’s have a look at the trends for 2012. Approximately 62 million U.S. Internet users — that’s 27% of the total Internet-using population in the U.S. — plays at least one game on a social network on a monthly basis this year, which is 15% increase from 2010. So what are the biggest trends in Social Gaming 2012?

Social Media and Mobile Trends for 2012. Social media is evolving, technology is advancing at a fast pace which opens up new opportunities for you to interact, engage and share. Few years ago we wouldn’t have imagined the huge impact social media would have on our lives. So what is there to expect from social media and mobile marketing in 2012?

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3 Comments

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