LIVING IN A WORLD WITHOUT ADVERTISING?
Would you like to live in a world without advertising?
If you didn’t have the brand, there would be nothing to compete against within that certain market as there would be no difference. For example, if Heinz were to scrap the look of the can label, get rid of their name and change the flavour to a more bland flavour along with every other company that made beans, what would be the point in advertising a product? it would all be essentially the same thing that you were being, with no distinguishable features to sell to a consumer.