Business & Success
The line between Media and Brands is blurring fast
To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers. On the contrary, I’m a content marketer so I subscribe to the prudent creation and promotion of
Die richtige Büroeinrichtung macht sie produktiver
Bei mindestens acht Stunden täglicher Arbeitszeit sollte es eigentlich selbstverständlich sein, dass großer Wert auf die Büroeinrichtung gelegt wird. Schon gerade deshalb, weil Sie die Produktivität der Arbeitnehmern und gleichzeitig deren Wohlbefinden steigern kann. Warum Sie Ihr Büro individuell einrichten sollten, wie dies gelingt und was Männer und Frauen bei der
Markenführung
Markenführung Muss die Marke Chefsache sein? © freshidea / fotolia Ein konsistente Markenführung, die voll und ganz zu den Business-Zielen passt, lässt sich offenbar am besten auf Vorstandsebene realisieren. 06.01.2015 – Was macht Marken erfolgreich? Als Antwort auf diese Frage taucht immer wieder das Argument auf, dass die Markenführung im Top-Management
How to Find Your Stress Sweet Spot
Stress can be good in small doses. But chronic stress? That’s a different story. No doubt about it, stress sucks. Especially chronic stress — the kind that sticks around and never lets up. Chronic stress can harm your immune system, reproductive health, digestion, metabolism and more. On a mental
Sound Architecture | Planet Lounge Music
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TIME MANAGEMENT TIPS FOR SMALL ENTREPRENEURS
Most small businessmen often face the problem of managing their time effectively, because they have to personally handle all aspects of their business. While this is normal, business gets complicated when you aren’t able to raise enough funds from your clients to hire people for your mundane and day-to-day administrative work.
Need to Make a Big Decision? Then Close Your Eyes and Start Doing This
New research shows that 15 minutes of quiet time can help you come to the right conclusion PHOTO CREDIT: LELAND BOBBE/STONE/GETTY IMAGES The next time you’re on the fence about something important, just give yourself a few minutes and you’ll know exactly which direction to take. According to a new study
WHY IT’S GOOD TO BE A NARCISSIST IN THIS COMPETITIVE WORLD
Narcissism has always been frowned upon and branded as immoral. Sure, a narcissist is haughty, arrogant, self-centered and shrewd; but in a way, today, where self-indulgence is a priority and the fear of missing out predominant, aren’t we all becoming a generation of narcissists? Ironically, all the aforementioned traits can
Emotional Branding and the Emotionally Intelligent Consumer
Emotional branding refers to the practice of building brands that appeal directly to a consumer’s ego, emotional state, needs and aspirations. The purpose of emotional branding is to create a bond between the consumer and the product by provoking the consumer’s emotion.Human needs such as love, power, emotional security
Gefühlvolle Werbung: Brands müssen Emotionen wecken
Große Gefühle oder Drama, Baby? Marken müssen Emotionen wecken Foto: rgbstock.com Wie schafften es Tempo und Coca Cola sich so sehr in unseren Köpfen fest zu setzen? Emotional Branding lauten die Stichwörter für den Erfolg.Emotionen sind weit mehr als “Drama, Drama, Drama”. Erfolgreiche Werbemarken leben davon, die Gefühle der Zielgruppen
