WHY IT’S GOOD TO BE A NARCISSIST IN THIS COMPETITIVE WORLD
Narcissism has always been frowned upon and branded as immoral. Sure, a narcissist is haughty, arrogant, self-centered and shrewd; but in a way, today, where self-indulgence is a priority and the fear of missing out predominant, aren’t we all becoming a generation of narcissists? Ironically, all the aforementioned traits can
Emotional Branding and the Emotionally Intelligent Consumer
Emotional branding refers to the practice of building brands that appeal directly to a consumer’s ego, emotional state, needs and aspirations. The purpose of emotional branding is to create a bond between the consumer and the product by provoking the consumer’s emotion.Human needs such as love, power, emotional security
Gefühlvolle Werbung: Brands müssen Emotionen wecken
Große Gefühle oder Drama, Baby? Marken müssen Emotionen wecken Foto: rgbstock.com Wie schafften es Tempo und Coca Cola sich so sehr in unseren Köpfen fest zu setzen? Emotional Branding lauten die Stichwörter für den Erfolg.Emotionen sind weit mehr als “Drama, Drama, Drama”. Erfolgreiche Werbemarken leben davon, die Gefühle der Zielgruppen
Best iOS Apps – JAN 2014
The app store is home to some of the best apps in the market. At times, it gets a bit wonky selecting the best apps from the cosmos of apps available in the app store. To ease you out, here is the list of the best iOS apps to have
Nuts for a healthier you
You can carry the goodness of your health in your pockets now! Research across the globe shows that people who eat a handful of nuts every day are almost 20 per cent less likely to die earlier than those who stay away from nuts. Nuts also keep your heart healthy
