Flugzeug Buddha Meer sport Früchte Beach Berge fashion Vogel city_lights
urban life n
facebook xing twitter linkedin google_plus google_plus

In Store & Mall



Increase your Revenues - We know how Muisc impacts buying behavior.

EVERYONE loves when their favorite song comes on the radio.

Whether you ROCK OUT shamelessly, or quietly acknowledgethe tunes with a head nod. It’s hard to deny people’s universal LOVE for music. 

But how does this love for MUSIC impact our buying behavior?

Research suggests : 3 qualities of music impact buying behavior in a retail environment.

mood music we make brands broadcast
#1 Tempo

  •  In a New York City grocery store, the effect of music TEMPO on shoppers’ buying behaviors was POWERFUL.
  • PLAYING SLOW MUSIC LEAD TO…Significantly more time spent in the store. AND a SIGNIFICANT INCREASE in gross product sales when compared to behavior when fast music was playing.


The effects of TEMPO were also explored in a restaurant environment:

  • Slow music caused customers to spend a significantly higher DOLLAR AMOUNT on alcohol and spent MORE TIME eating.


  • While fast music led to a faster meal and shorter wait times for incoming patrons.

Each of these effects might be wanted in different restaurant environments (ex: a 5-star restaurant versus a late-night diner.

store music music streaming

# 2 Volume


  • LOUD music leads to less total time spent shopping when compared to soft music.


  • And causes females to think less time has passed than actually has.

But, volume does not correlate to how much a shopper purchases.

  • Young shoppers are more likely to spend more time shopping when music is being played in the foreground…


  • Whereas older shoppers are more likely to spend more time shopping when music is in the background.

Either way, using music volume to influence behavior is not a ‘one size fits all’ tactic.


# 3 Genre


  • One study investigated the effect of playing Top-40 pop music versus classical music in a wine store.
  • Playing classical music led to MORE money being spent by shoppers.
  • Interestingly, the shoppers DID NOT buy more bottles of wine when this music was being played but rather chose the MORE EXPENSIVE bottles.
  • During the holiday season, shoppers buy more holidayrelated goods when Christmas music is playing in the store.
  • From these findings, it seems the type of music playing can send a signal about what kind of goods should be bought.


Want to learn more about how the nuances of music in a retail environment can affect shopping behavior?


Start Planetlounge Available in Android Market